The National Rifle Association?recently developed a new video (below)?attacking President Barack Obama pointing out that his children?have armed guards when they go to school.
The?NRA called President Obama an ?elitist hypocrite? for having Secret Service protection of his daughters at school but saying he was ?skeptical? about installing armed guards in all schools.
When it came to discussing the PR campaign the NRA has undergone since the Newtown massacre the Wall Street Journal contacted Bottom Line Communications to comment on the issue, and its founder John Landsberg did an extensive interview with Michael Castner (1/17) host of the WSJ?s ?Daily Wrap.?
Is the video effective?? Will it rally the nation around the NRA?? Is it fair to bring the President?s children into the gun debate? Could the ad hurt the NRA?s brand?? What could the group do to appeal to a broader audience.
Here is the podcast of the?interview: http://podcast.mktw.net/wsj/audio/20130116/pod-wsjdailywrap/pod-wsjdailywrap.mp3
Source: http://www.bottomlinecom.com/bottom-lines-landsberg-does-wsj-radio-interview/
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