Dick?s Sporting Goods announced today in Manhattan that they are launching a new national campaign to help educate and test one million young athletes surrounding concussions. Currently up to 3.8 million recreation and sports related concussions occur in the United States every year and the fact that many do not understand the detrimental long-term effects a concussion can have if not treated appropriately is a huge concern. There has much written about this issue recently, a group of retired NFL players are suing the league over treatment for concussions.
Dick?s Sporting Goods has created a program called PACE (Protecting Athletes through Concussion Education. Ed Stack, Chairman and CEO of Dick?s Sporting Goods discussed ImPACT, the first and most widely used baseline concussion testing computer system. The sporting good chain will provide ImPACT testing to over 3,300 middle schools and high schools with the software, but also host in-store testing across the country throughout the month of August, all free of charge!
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Legendary Pittsburgh Steeler, Jerome Bettis is teaming with Dick?s Sporting Goods for the campaign launch. Jerome suffered numerous concussions during his playing days and will meet with Dick?s Sporting Goods consumers to help increase awareness about the importance of baseline testing to property treat concussions.
Big props to Ed Stack, Dick?s Sporting Goods and Jerome Bettis for taking the initiative on this extremely important issue!!!!
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